Does signage really help with sales? This is a valid question that many business owners ask, both big and small. Here are 4 reasons why signage makes a difference with sales.
Attract New Customers to Your Business
A well-placed and well-design sign can drive customers to your business. This makes good signage an essential part of your business and marketing strategy, no matter how big or small your business is. Signs ensure that potential customers and the curious can find you. This is especially important when your business is in a crowded shopping area. It’s been estimated that up to 45 percent of new customers who visit a business are compelled to do so because of seeing a sign.
Reinforce Your Branding
Your brand has power and you don’t want to waste it. Well-designed signs introduce you to the world and reinforce who you are and what you do. Since most signs are static or stationary, they can serve as a constant reminder of your presence. It’s not uncommon for people to drive by the same businesses every day, on their way to work, school, or shopping. Every time they see your sign, it reinforces your existence. They might not need your services today, but they could tomorrow. With this in mind, it’s important that your signs are dynamic and memorable. This will ensure that you’ll be remembered when your customers need your services.
A Powerful Promotion Tool
Signs are one of the best and most economical ways to promote your business. Think of it this way: a well-design and strategically-placed sign can work for you 365/24/7.
Additionally, signs used for promotions can generate additional sales revenue. Placing a sale or promotion sign outside of your business can encourage potential customers to make an impulse buy.
Direction and Safety
The COVID-19 epidemic has raised the importance of safety signage. Truthfully though, safety and directional signage has historically played a vital role for many businesses. Banners hung from the ceiling informs customers and give needed direction. Many shop owners also use internal signage to highlight promotions and sales.
VisualPro – Your Sign Production Professionals
The VisualPro team is ready to help you to produce signage that has a lasting impact. Get a free estimate here or give us a call at 707.755.7337. Backed by the talented installation team at ClimatePro